In this exclusive interview, Vortex representatives Reuben Aleckson and Josh Diedrich reveal that the company is fundamentally a people company, focused on creating a "rare experience" rather than just selling products. This commitment is guaranteed by the famous, no-questions-asked Vortex VIP Warranty—a promise that covers your rifle scopes, binoculars, and gear against anything, forever.

This is more than a new lure—it's a new category of fishing technology. Join PATTRIE Productions' Patrick Kalmerton and "Mad Scientist" Norm Kester (owner of Mad Scientist Tackle & RLVNT Sunglasses) as they dive into the science behind their game-changing collaboration with Yakima Baits. Norm's decades of expertise in optics and light have led to the development of APEX Vision UV and Infrared (IR) coating, which is now applied to Yakima's legendary Mag Lip lures - exclusively produced and sold by Rugged Outdoors!

Rugged Outdoors has teamed up with Yakima Bait and Mad Scientist Tackle to unleash a Mag Lip unlike anything the fish—or the fishing world—have ever seen. By fusing the legendary skip-beat action of the Mag Lip with Mad Scientist’s Apex Vision UV coating, we’ve created a lure that throws off a dynamic, depth-cutting flash no matter how dark, deep, or dirty the water gets.

The North Dakota waterfowl game has changed. From electronic posting to the new six-zone system, Pat Kalmerton details the latest regulations for non-resident hunters in the Devils Lake area. Learn how to use onX Hunt to navigate land access, understand the 7-day limits, and maximize your hunting success legally.

Pat Kalmerton of PATTRIE Productions shares his experience at the Eau Claire AGLOW Conference 2025 — a leading event for outdoor professionals, influencers, and brands. Discover how AGLOW fosters collaboration, content creation, and industry growth through authentic connections and shared passion for the outdoors.

PATTRIE Productions heads to Devils Lake, North Dakota, for a trip of a lifetime—chasing ducks, casting lines, and capturing the heart of the outdoors. Joined by photographer Mike Clingan of Montana Imagery, Jared and Pat dive into waterfowl and pheasant hunting, shoreline fishing, and the camaraderie that makes outdoor adventures unforgettable. From local guides to the comfort of Dakota Sunset Resort, this journey celebrates hunting, fishing, and the communities that keep North Dakota’s outdoor traditions alive.

Networking is the secret bait to success in the fishing industry. At events like ICAST, fishing legends, innovators, and trendsetters connect, collaborate, and shape the sport’s future. It’s more than the catch — it’s about the connections that spark big opportunities.

For more than 15 years, Pattrie Productions has partnered with Suzie Kenner and the Visit Devils Lake tourism team to help tell the story of North Dakota’s premier outdoor destination. From fishing and hunting to family vacations and corporate retreats, we’ve worked to capture the authentic experiences that make Devils Lake unforgettable. See how our latest video project from AGLOW Media Day continues that tradition.

In today’s hyperconnected world, where AI is reshaping how consumers interact with brands and algorithms seem to change by the hour, standing out is no small task. Rankings fluctuate, search results evolve, and audiences have more content competing for their attention than ever before. For brands — especially those rooted in the outdoor, adventure, and tourism industries — keeping your product, service, and reputation top of mind isn’t just about showing up. It’s about showing up with purpose, consistency, and strategy. And it starts with who you trust to help carry your message.

I’ll shoot you straight — I won’t share my spots, but I will share proven tactics. Early ice is a short, action-packed window if you know where to look. Walleyes haunt points, reefs, and breaks, but one setup consistently produces: moving water near healthy weeds.

Find a feeder creek, river inlet, or spring and you’re in business. My go-to? A river tributary spilling onto a flat with green weeds before dropping into deeper water. It’s a prime ambush spot and the perfect way to start your first-ice season.