Most people see a frozen lake; Kasey Morgan saw an obsession. On February 20, 2025, the owner of DeerFest and co-host of Huntworx stood over a dark hole in the ice of Lake Winnebago, waiting for a giant that has roamed these waters since the prehistoric era.

Embedded with the legendary Muche clan, Kasey didn’t just go fishing—he went to school. Learning from a family that defines "expert" sturgeon spearing, Kasey described the experience as "drinking through a fire hose." The decades of Muche family secrets led to one heart-stopping moment when the spear finally flew, marking Kasey’s first-ever sturgeon harvest.

We partnered with Yakima Bait Company and Rugged Outdoors to answer one question: Can we make the world's best river plug even better? By combining the proven hydrodynamics of the legendary Mag Lip with our proprietary Mad Scientist Tackle™ UV & Infrared coating, we’ve created a lure that fish can see in any condition. From the biology of salmon vision to the mechanics of the deep dive, learn why this partnership gives you an unfair advantage in the water column.

In this exclusive interview, Vortex representatives Reuben Aleckson and Josh Diedrich reveal that the company is fundamentally a people company, focused on creating a "rare experience" rather than just selling products. This commitment is guaranteed by the famous, no-questions-asked Vortex VIP Warranty—a promise that covers your rifle scopes, binoculars, and gear against anything, forever.

Pat Kalmerton of PATTRIE Productions shares his experience at the Eau Claire AGLOW Conference 2025 — a leading event for outdoor professionals, influencers, and brands. Discover how AGLOW fosters collaboration, content creation, and industry growth through authentic connections and shared passion for the outdoors.