Rugged Outdoors has teamed up with Yakima Bait and Mad Scientist Tackle to unleash a Mag Lip unlike anything the fish—or the fishing world—have ever seen. By fusing the legendary skip-beat action of the Mag Lip with Mad Scientist’s Apex Vision UV coating, we’ve created a lure that throws off a dynamic, depth-cutting flash no matter how dark, deep, or dirty the water gets.

PATTRIE Productions heads to Devils Lake, North Dakota, for a trip of a lifetime—chasing ducks, casting lines, and capturing the heart of the outdoors. Joined by photographer Mike Clingan of Montana Imagery, Jared and Pat dive into waterfowl and pheasant hunting, shoreline fishing, and the camaraderie that makes outdoor adventures unforgettable. From local guides to the comfort of Dakota Sunset Resort, this journey celebrates hunting, fishing, and the communities that keep North Dakota’s outdoor traditions alive.

I’ll shoot you straight — I won’t share my spots, but I will share proven tactics. Early ice is a short, action-packed window if you know where to look. Walleyes haunt points, reefs, and breaks, but one setup consistently produces: moving water near healthy weeds.

Find a feeder creek, river inlet, or spring and you’re in business. My go-to? A river tributary spilling onto a flat with green weeds before dropping into deeper water. It’s a prime ambush spot and the perfect way to start your first-ice season.