In today’s hyperconnected world, where AI is reshaping how consumers interact with brands and algorithms seem to change by the hour, standing out is no small task. Rankings fluctuate, search results evolve, and audiences have more content competing for their attention than ever before. For brands — especially those rooted in the outdoor, adventure, and tourism industries — keeping your product, service, and reputation top of mind isn’t just about showing up. It’s about showing up with purpose, consistency, and strategy. And it starts with who you trust to help carry your message.

I’ll shoot you straight — I won’t share my spots, but I will share proven tactics. Early ice is a short, action-packed window if you know where to look. Walleyes haunt points, reefs, and breaks, but one setup consistently produces: moving water near healthy weeds.

Find a feeder creek, river inlet, or spring and you’re in business. My go-to? A river tributary spilling onto a flat with green weeds before dropping into deeper water. It’s a prime ambush spot and the perfect way to start your first-ice season.