Rugged Outdoors x Yakima Bait x Mad Scientist Tackle: The Apex Vision UV Mag Lip Has Arrived
If you’ve spent any time on the water chasing salmon, steelhead, trout, or really anything with fins and a bad attitude, you already know the Yakima Bait Mag Lip is one of the most effective plugs ever created. The skip-beat action, the rattle, the dive curve, the hold—you name it, the Mag Lip does it. It’s earned its place in every serious angler’s tackle box.
But what happens when you take a proven fish-killer and infuse it with a new layer of visual technology designed to stand out deeper, brighter, and more aggressively? That’s exactly what this new collaboration between Yakima Bait, Mad Scientist Tackle, and Rugged Outdoors is all about.
And trust us—it’s going to change things.
The world of angling is constantly evolving, and the folks at Rugged Outdoors, with our help, are at the forefront of this evolution. They’ve teamed up with two giants in the industry—Yakima Bait Company and Mad Scientist Tackle—to bring you an exclusive line of the legendary Mag Lip plugs infused with cutting-edge lure technology. These aren't just lures; they're a revolutionary advantage engineered for serious anglers.
The Powerhouse Collaboration: Yakima Mag Lip Meets Mad Scientist Tech
Innovation in fishing thrives on partnership. As highlighted by Yakima Bait's Jared Higginbotham, this collaboration is a game-changer. By uniting Yakima Bait's renowned Mag Lip—famous for its erratic, strike-triggering "Skip-Beat Action"—with the proprietary science of Mad Scientist Tackle’s Apex Visions Technology, we’ve created fishing plugs that truly stand alone.
“Partnerships, such as the one with Mad Scientist Tackle, are leading to groundbreaking innovations. The enhanced coating showcases how teamwork and shared knowledge can result in exceptional products.” - Jared Higginbotham, Yakima Bait Company
This exclusive line, available only at Rugged Outdoors, features the reliable diving depth and aggressive action of the Mag Lip with a revolutionary new finish that fish simply cannot ignore.
See the Unseen: The Scientific Advantage of UV Coatings
One of the biggest hurdles for anglers is lure visibility in deep or murky water. As depth increases, color rapidly dissipates, leaving your lure a dull, dark shape. Our new exclusive Mag Lip lures solve this with a scientific breakthrough:
UV Coatings: The Deep-Water Game Changer: Mad Scientist Tackle's secret UV coating is specifically designed to reflect light effectively, transforming your lure into a highly visible, radiant target even where natural light struggles to penetrate. This enhanced visibility is crucial for species like salmon and trout that often feed in deeper or off-color water.
Ultimate Attraction: The coating turns your Mag Lip into an unmissable target, significantly increasing the chances of a strike in diverse water conditions, from clear lakes to fast-moving West Coast rivers.
Flash, Flicker, and the "Skip-Beat Action"
The magic of these lures lies in the combination of the Mag Lip's legendary movement and the UV coating’s captivating flash.
Legendary Movement: The Mag Lip's signature “Skip-Beat Action” is an erratic, tempting dart that mimics a struggling baitfish, driving predator fish wild.
Irresistible Flash: Paired with the Mad Scientist UV coating, the lure's captivating flicker and shine grab the attention of fish from incredible distances. Field tests in tough conditions, like the Columbia River, have proven their effectiveness, leading to exhilarating multi-rod hook-ups.
This perfect marriage of action and visibility gives you a competitive edge in your pursuit of trophy fish.
Practical Gear for Every Angler's Toolkit
Our new, exclusive lures are not just a luxury—they are a necessity for the modern angler.
Adapt to Any Condition: Whether you're trolling in a massive lake for walleye or back-trolling a West Coast river for steelhead, these innovative coatings provide the tools needed to adapt to rapidly changing water clarity and depth.
Species Versatility: The Mag Lip is renowned for catching a wide variety of gamefish, including crappie, trout, walleye, and all species of salmon (Chinook, Coho, Steelhead).
Your toolkit needs this diversity to respond to changing fish behaviors and environments.
Don't Just Read About It—See the Results!
The future of fishing is here, driven by collaboration and cutting-edge fishing technology. To truly appreciate the action and effectiveness of these lures, you need to see them in the water.
Secure these exclusive Mag Lip lures before they’re gone!
Click here to watch the videos and buy your lures now!
