In this exclusive interview, Vortex representatives Reuben Aleckson and Josh Diedrich reveal that the company is fundamentally a people company, focused on creating a "rare experience" rather than just selling products. This commitment is guaranteed by the famous, no-questions-asked Vortex VIP Warranty—a promise that covers your rifle scopes, binoculars, and gear against anything, forever.

This is more than a new lure—it's a new category of fishing technology. Join PATTRIE Productions' Patrick Kalmerton and "Mad Scientist" Norm Kester (owner of Mad Scientist Tackle & RLVNT Sunglasses) as they dive into the science behind their game-changing collaboration with Yakima Baits. Norm's decades of expertise in optics and light have led to the development of APEX Vision UV and Infrared (IR) coating, which is now applied to Yakima's legendary Mag Lip lures - exclusively produced and sold by Rugged Outdoors!

PATTRIE Productions heads to Devils Lake, North Dakota, for a trip of a lifetime—chasing ducks, casting lines, and capturing the heart of the outdoors. Joined by photographer Mike Clingan of Montana Imagery, Jared and Pat dive into waterfowl and pheasant hunting, shoreline fishing, and the camaraderie that makes outdoor adventures unforgettable. From local guides to the comfort of Dakota Sunset Resort, this journey celebrates hunting, fishing, and the communities that keep North Dakota’s outdoor traditions alive.

“Having a second chance at something I love means everything to me—especially being able to share it with the people I care about. Hunting is poetic; it takes life while celebrating and honoring it at the same time. It connects you to nature in a way that demands the highest respect. I know how quickly things can change, how moments can be taken away in an instant, so this opportunity to return is not lost on me. I’m grateful to my family and friends who have supported me and championed my journey back into the woods. Moving forward, I look forward to blending my technical skills with my passion for hunting as a way to give back—advocating for mentorship, community, and conservation so the tradition can continue for generations to come.”

For more than 15 years, Pattrie Productions has partnered with Suzie Kenner and the Visit Devils Lake tourism team to help tell the story of North Dakota’s premier outdoor destination. From fishing and hunting to family vacations and corporate retreats, we’ve worked to capture the authentic experiences that make Devils Lake unforgettable. See how our latest video project from AGLOW Media Day continues that tradition.

In today’s hyperconnected world, where AI is reshaping how consumers interact with brands and algorithms seem to change by the hour, standing out is no small task. Rankings fluctuate, search results evolve, and audiences have more content competing for their attention than ever before. For brands — especially those rooted in the outdoor, adventure, and tourism industries — keeping your product, service, and reputation top of mind isn’t just about showing up. It’s about showing up with purpose, consistency, and strategy. And it starts with who you trust to help carry your message.