Rugged Outdoors x Yakima Bait x Mad Scientist Tackle: The Apex Vision UV Mag Lip Has Arrived

Rugged Outdoors has teamed up with Yakima Bait and Mad Scientist Tackle to unleash a Mag Lip unlike anything the fish—or the fishing world—have ever seen. By fusing the legendary skip-beat action of the Mag Lip with Mad Scientist’s Apex Vision UV coating, we’ve created a lure that throws off a dynamic, depth-cutting flash no matter how dark, deep, or dirty the water gets.