Field Notes: Decoding the Anatomy of a Plug at the Steelhead Classic

We partnered with Yakima Bait Company and Rugged Outdoors to answer one question: Can we make the world's best river plug even better? By combining the proven hydrodynamics of the legendary Mag Lip with our proprietary Mad Scientist Tackle™ UV & Infrared coating, we’ve created a lure that fish can see in any condition. From the biology of salmon vision to the mechanics of the deep dive, learn why this partnership gives you an unfair advantage in the water column.